Ethiopia Clothing
I'm the founder and designer behind JONI. I started this brand out of a deep love for Ethiopian fashion and a passion for creating modern, elegant, and culturally inspired designs. Every piece I craft is made with care, creativity, and a vision to empower everyone to feel confident and connected to their roots.
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To celebrate Ethiopian culture through fashion while empowering individuals with authentic and stylish designs.
To make JONI a globally recognized name for quality, creativity, and cultural authenticity in fashion.
From my first sketches to launching the JONI brand, fashion has always been my way of storytelling. I combine traditional Ethiopian fabrics with modern designs, crafting pieces that are both elegant and meaningful. My goal is to make everyone feel confident, unique, and proud of their heritage while wearing JONI creations.
JONI delivers authentic Ethiopian fashion worldwide. Handmade quality, cultural elegance, and modern design in one.